Our products are formulated by concerned, working parents for loving parents and all adults.

We aim to use the best natural ingredients for our capsule, liquid and tablet products that are safe for our children as well as ourselves.

All our capsule, liquid and tablet products are manufactured by Good Manufacturing Practice (GMP) certified facilities and tested to the highest standards, meeting or exceeding the specifications set by WHO and FDA for heavy metals, pesticides, microbial, yeasts and moulds.

Not all dietary supplements are created equal.

We choose to use the more expensive natural form of vitamins like for example; Vitamin A (Natural Beta Carotene), Vitamin E (d-alpha tocopheryl acid succinate) and Vitamin D3 (Cholecalciferol) instead of those in synthetic form. The synthetic beta carotene (Vitamin A) is manufactured from benzene extracted from acetylene gas. Benzene is considered to be a carcinogen. The bioavailability (available for use by the body) is 2:1 for nature-sourced Vitamin E over synthetic Vitamin E (dl-alpha-tocopherol), which is generally derived from petroleum products. The synthetic Vitamin D2 (ergocalciferol), has been responsible for the vast majority of toxicity reports on vitamin D.